20 September 2014

The Dashboard Vote - A Facebook Campaign

One big question I was asked while working at a +Salesforce implementation company was, how do you increase leads on facebook and integrate this with salesforce.com? Facebook is a very misunderstood social media tool within corporate businesses. A lot of businesses dismiss facebook as a social media platform. 
I'm a fan and think that used correctly +Facebook can be a fantastic platform.
I've created several facebook campaigns and in this blog entry I’ll share with you how I put together the Dashboard Vote, a Facebook Campaign using a landing page which generated new leads directly into salesforce.com.

I based the Dashboard Vote on the success of a blog10 Sales, and Pipeline Charts, which explains to customers how to manage your sales team using 10 different salesforce.com complex charts and reports.  

This blog had over 70,000 page views and was by far our most popular blog. So from this blog, was born the Dashboard Vote, using the five most popular charts, I worked with my designer +Zac Thorne from Milk it Design, and created a voting page on facebook. 

Facebook Voting Page

The voting page was integrated with salesforce.com web to lead technology, we chose +Pagemodo custom pages to create our landing page, customers simply chose their favorite chart, filled in their details directly into facebook and clicked submit, salesforce.com would then generate each vote as a new lead.  

Facebook Campaign Landing Page

Why will our customers want to vote? Because we are giving them something in return, the chart with the most votes was emailed at the end of the campaign to everyone who voted with an attachment which allowed them to install the winning chart into their salesforce.com environment. 

Facebook Campaign Success

Using salesforce.com Campaigns, Dashboards & Reports as well as Facebook insights, I was able to track the success of the Dashboard Vote. This chart, "Voting Choice", was one of five which appeared on my salesforce.com dashboard and shows the winning chart at an easy glance.

Facebook won’t be a social media platform every business will embrace, but in this case, it worked perfectly for what we wanted to achieve, a fun campaign, incorporating facebook, salesforce and the blog, 10 sales and pipeline charts. Let your imagination flow when comes to creating a facebook campaign, especially landing pages, there's so much you can do!


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