It’s salesforce.com’s internal social media application and has the ability to replace internal email! It's a free salesforce social media tool, it's very effective and allows users to communicate directly within salesforce, if your business is not using it, you need to check it out!
We used Chatter all the time to communicate with team members, customers, and partners, so social media became the perfect platform to showcase just what a great tool Chatter is and how effective it can be in business.
The PlanWe challenged the CEO to use Chatter for one month as per primary communication tool. Daily posts were published on Facebook and Google+ (as per the images below), as well as 3-4 tweets with the hashtag #ChatterChallenge and each week I published a blog describing what the CEO had discovered about chatter. As the month progressed the information got progressively more and more complex.
Leading up to the Challenge, I tweeted salesforce employees, end users, administrators and enthusiasts to follow or participate in the challenge. I had a great response, including Salesforce.
Our friends @SolXConsulting are replacing email with @chatter for a month! Check it out: http://t.co/32TAj8w7 #chatterchallenge!
— Salesforce (@salesforce) February 1, 2013
Twitter Campaign RulesThe Rules for the Challenge where pretty simple and easy to follow...
- All written communication to your team must posted through Chatter.
- Make use of your customer groups, and send all written communication through that group
- Use Chatter to post all your documents, files and images
- Collaboration! Post any questions or comments through salesforce using your Contacts, Leads, Opportunities, Campaigns etc).
- Don’t forget to say no to email!
- Your Challenge begins 9.00am 1st Monday of the month and ends 5.30pm the last Friday of the month.
Twitter Champaign ResultsThe challenge was very successful, at the completion, I produced (with the design brilliance of +Zac Thorne, Milk It Design) and published several pieces of content, an Infographic, The Chatter Challenge Road Map and a downloadable whitepaper, The Chatter Business Case, this whitepaper was very popular with our customers and prospects. Twitter followers increased by 20% and we gained the attention of companies like salesforce.com and Virgin America.
If you're a salesforce user, try the #ChatterChallenge for yourself, don't forget to let me know about your journey.